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IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

JUNE 27, 2008

The field research component of the study was conducted by an ethnographer (the first author) and was reviewed by a project team whose 12 members included IT specialists in design, development, marketing, product management, and research. The project team included people from design, development, marketing, product management, and research.

Collaboration

Collaboration Study Diagrams RFP

PKM and the Organization - Pollard

Buzz Marketing for Technology

JUNE 27, 2008

As a result, the critical business information flows, shown in the top diagram above, are essentially unchanged from what they were a decade ago. The lower diagram at the top of this article shows whats possible. -- how valuable information flows could be enabled and facilitated by PKM. Business as usual, largely unaffected by KM.

Organization

Organization Repository Module Template

Social Media Informer

IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

PKM and the Organization - Pollard

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