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Friday Fun: Top 13 Reasons to Halloween "Toilet Paper" A Social Media Strategy

Diva Marketing Blog

A zillion landing page blogs are pretending to be social media. A comment that lists a company name instead of a person is likely looking for link treats not a relationship. Facebook "fan" pages with posts lifted from corporate brochures and press releases is just another tricky search strategy.

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Social Media Lessons For Brands & Their Agencies From Football

Diva Marketing Blog

Unlike an advertisement, press release or CEO speech where your customers accept that someone else has crafted the words, your fans assume that it is You the Brand People who are playing on the field. I call this aligning the social enterprise. You feel that you are an integral part of the play. And you very well may be.