article thumbnail

What is a brand community and how to build a successful one

Sprout Social

To help you further understand what exactly a brand community is, why they’re so important for your business and how to build a successful one, we’ve put together this quick guide to share with you. What is a brand community? In the simplest terms, a brand community showcases brand loyalty at its best.

article thumbnail

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). 4) None of the following are community platforms: Wikis, Blogs or Forums. March 2007.