article thumbnail

How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

I personally learned about Roger Smith Hotel at a social media conference and was told that it’s the place to be. The word of mouth has traveled, because Pamela Slim learned about the hotel from Jonathan. If you’re constantly broadcasting and not building bridges, your social media engagement will only travel so far.

Hotels 245
article thumbnail

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Many companies just see this as a new avenue to push existing traditional marketing messages, and this is why they almost always fail. For example an article with “10 Reasons You Should Buy Travel Insurance&# is almost never going to go viral, it’s not surprising, shocking, interesting or in any way sticky.

article thumbnail

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

How to Build Links: The Ultimate Guide : This is one of several really helpful link building guides, covering topics in social media, viral content, guest posting, news, link requests, face to face networking, and much more. “travel,” or “jewelry”). Social Networks.

Marketing 264