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Building a New Kind of Cruise Community

Waxing UnLyrical

A year ago we set out to build a travel company and cruise discovery engine, but along the way Cruiseable turned into a travel and cruise publication as well. Assumption 6: If we build it, they won’t come. But if we just build it, people won’t come in droves. Building a New Kind of Cruise Community.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Learn how tagging and other metadata improve your ability to search and measure the spread of information. Build community platforms around real communities of shared interest. Improve customer retention?

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50 content creator tools you need to know about

Sprout Social

This movement is democratizing the content we consume and taking it out of the hands of the major media companies. It’s free to use and allows channel managers to add metadata, pull analytics, keep an eye on messages and track progress. Community-building and audience engagement tools.

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