Communities Resources Social Capital Social CRM 
Convince & Convert
JUNE 22, 2010
There seems to be a catch 22 going on in that if the CEO isn't sold on social media (as many aren't yet) then they won't approve the staff to spend the time learning about integration and measurement…which would give them the tools to prove its worth. “You can't win if you don't play&#.
Convince & Convert
JUNE 30, 2010
It seems to me that many can barely muster the resources and dedication to do a good job with even one social media initiative — how can they possibly handle a segmented social media program day in and day out? link] RT @jaybaer: [link] Social Capital Are You Treating You Fans Like Cattle?
Expert insights. Personalized for you.
132 
Let's personalize your content