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The work isn’t done: Make brand activism more than a moment

Sprout Social

These expectations rose to a crescendo this past June, as many brands expressed their support for the Black Lives Matter movement and made public commitments to their BIPOC employees and community. That lack of communication is a problem for us as marketers—and all of us need to make it our problem.

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MUST WATCH: The state of the internet and group-forming

SocialFish

He sees lots more groups forming in the future but also lots more people joining and leaving groups at a lower thresholds of participation and asks, “what does that do to social capital&# ? Alex Howard talks about these issues from the Gov 2.0 He also digs into the issue of the digital divide.

Gov 2.0 196
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BMJ blogs " Blog Archive " Richard Smith: Get with Web 2.0 or become yesterday's person

Buzz Marketing for Technology

None of that undermines your assertion that the medical community need to embrace this new technology - and I think the idea of sharing high quality knowledge into the poorer world has enormous potential. Human communication has always been about people and social capital. government health policy. David Evans.

Web 2.0 188
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Twitter versus Plurk: Not Even in the Same League

Techipedia: Tamar Weinberg

After using both Plurk and Twitter pretty heavily, I’ve come to the conclusion that Plurk is best at its features for community-building, whereas Twitter succeeds more with its interface that bolsters information-sharing. After all, the full disclosure is that I am the community and marketing director of Mashable. Great post!

Twitter 199