article thumbnail

How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. At the same time, text analytics can monitor public concerns on social media.

Sentiment 104
article thumbnail

How to Start a Social Media Marketing Agency: Step by Step

agora pulse

Community management . Do you want to get into community management? This creates consistent billing patterns and dependability for both client and agency. If you’re in the pharmaceutical sector, for example, you should be attending relevant webinars to stay updated on the latest pharma news and protocols. Project-based.