Harp Interactive

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build community platforms around real communities of shared interest. Start a community group on Facebook or Ning or MySpace or LinkedIn around the space where your customer does business. Consider the value of hiring a community manager. Learn what other free tools might work for community building, like MyBlogLog.

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How to Craft Compelling Messages For Social Media Platforms

Harp Interactive

Know the Rules: Understand the rules and protocol of the community before you venture in. Identify all the sources for finding information (websites, blogs, news sites, press releases) and organize them in a spreadsheet. What language and keywords are they using? Each social media network has its own written and unwritten rules.

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