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Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince & Convert

Coming from a communications background, content calendaring (and then on the flip side, tracking metrics back to that content and program calendar) is something I've encountered a lot. The other trick I use is looking at competitors backlinks at Yahoo! Sharing this with my readers, very well laid out! link] Top ? type link:www.(competitorURL).com

Brands 146
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. Hope that helps!