Firebelly

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Online Communities: What Consumers Want, What Brands Don’t Deliver

Firebelly

The fun facts, random questions, and product advertisements all keep the consumers coming back to the brand and builds the community, but if and only if you sprinkle in some of what they actually want. Build your community using relevance and use something you can have through an email newsletter: conversation.

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How Grandma Reads Your Facebook Updates & 4 Other Social Media Stories

Firebelly

Can you really send grandma a printed newsletter of your Facebook updates? Falling in love with just one social media community can be very limiting to your strategy and the type of engagement you are looking to implement. Then select profiles of your Facebook contacts who you want to include in the newsletter.

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Is Jeremy Epstein The Yoda Of Community Marketing?

Firebelly

What Henry Ford, Espresso, And Community Have In Common. I love his approach – he thinks aloud and collaborates in the open with the members of his community, shares best practices, and relentless connects people. Thankfully, Jeremy will continue writing and sharing his ideas with the community he has built.