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Building Trust: A Relationship is Not a Newsletter Opt-In

Techipedia: Tamar Weinberg

They understand that the boundaries of the “human world&# have not disappeared in the virtual world. They understand that you still need to build trust first, and explicit opt-ins for communication is absolutely mandatory. I have long taken the Robert Scoble approach and published my email and phone number.

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The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

It’s important to understand the communities you contribute to and to understand the rules of the sites that you target. FriendFeed is a service but it’s also a community. Conclusion Remember that social media communities are real relationships, real conversations, and as such, they should be treated like they are real.

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