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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

JULY 22, 2009

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

Communities 190
Communities Tools Strategy Message Boards 190
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Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

JULY 8, 2009

She didn’t last long, as the community questioned her extreme statements and Jeremiah Owyang (a Forrester Analyst) contacted Exxon directly for comment. (I On the other hand, Whole Foods CEO really crossed the line by posting on stock message boards under an alias name , attempting to influence the stock price of an acquisition.

Social Media 80
Social Media Astroturfing Wikipedia Upcoming 80
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