Remove Communities Remove Crimson Hexagon Remove Information Remove Marketing
article thumbnail

13 key tools for your influencer marketing campaigns

Audiense

The last two years have seen the rise of Influencer Marketing from an out of the box tactic to an essential part of any marketers strategic arsenal. At Audiense we understand the steps required to getting your influencer marketing campaign off to the right start : Influencer identification. Influencer evaluation.

article thumbnail

Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence. If you’re going to use an automated tool for alerting you to negative posts, make sure to ask potential vendors for specific information about their false alarm rates (e.g., stories, blog posts, etc.).