Communities Conversation Mashup SocialText 
Buzz Marketing for Technology
JUNE 27, 2008
Conversation. Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), community is uniquely prepared to solve. In this keynote, Socialtext Chairman, President & Co-founder Ross Mayfield will share his insights from the past five years in business, and look to the next.
Buzz Marketing for Technology
JUNE 27, 2008
The blog, like the conference series, aims to drive and deepen conversation about how todayâ??s SocialText. Learn how McGraw-Hill/Platts, a world leader in providing energy information, experienced an 40% increase in online sales and an uptick in lead conversions from 10% to 25% by enhancing its search strategy. Charles Handy.
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