Communities Conversation Cymfony Industry 
Bill Hartzer
MAY 26, 2010
You can also measure and track engagement while determining which conversations in chat rooms, forums, etc. Buzzlogic – As it says on their company page “Welcome to the Conversation&#. The ability to track conversations regarding your brand (or that of your competitors) around the web is also available.
Diva Marketing Blog
FEBRUARY 23, 2009
With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. I’ve seen better brand equity analysis from TNS/Cymfony who integrate their brand equity tool with listening. .
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