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How to Use Twitter Analytics: The Complete Guide for Marketers

Hootsuite

In this complete guide, you’ll find out why you should be using Twitter analytics, which Twitter metrics to track, and what tools to track them with. Design-By-Committee Chairman 5. 11 of the most important Twitter metrics to track. Individual tweet metrics track the engagement numbers for specific tweets. Engagements.

Analytics 112
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Forget Increasing Twitter Followers or Facebook Fans – Be Meaningful Instead

Ari Herzog

The same screenshots for Obama (via Organizing For America, a project of the Democratic National Committee, which maintains it): When CNN published its article earlier this morning, Obama’s Facebook page saw 9,058,881 fans, compared to 9,023,966 people liking Lady Gaga on Facebook. Insights of Facebook Fans Liking My Pages.

Twitter 151
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Toward a New Knowledge Society

Buzz Marketing for Technology

What does the network look like when youâ??re re in the network? Like Social Networks â?? No rubric or metric â?? committee of expertsâ?? nice, but not very useful â?¢ Slide 27: Easy Answersâ?¦ It looks like the internetâ?¦ Like open source â?? Like blogs and blogging â?? Like tagging and Digg andâ?¦

Metadata 193