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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

First thing you need to do is define your goals; that is, what is it that you want to accomplish with your social media campaign and then decide on which performance indicators will measure the success. Here are Some Key Performing Indicators of Social Media Engagement that you may consider measuring: Bookmarks (onsite, offsite).

Analytics 350
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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

9 Social Networks Your Business Should Be Using by Likeable Media. Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. Social Media and SEO. Indeed it is.