Four Ways to Measure Social Media Marketing Results
Webbiquity SMM
AUGUST 9, 2010
Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Answers, comments posted on your blog, etc. Sentiment: Are the comments, posts etc. Influence: a.k.a.
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