Collaboration Mobile Social News Travel 
Techipedia: Tamar Weinberg
JULY 8, 2008
Many companies just see this as a new avenue to push existing traditional marketing messages, and this is why they almost always fail. For example an article with “10 Reasons You Should Buy Travel Insurance&# is almost never going to go viral, it’s not surprising, shocking, interesting or in any way sticky. Be real time.
Buzz Marketing for Technology
JUNE 27, 2008
CollabAndRate is "organic collaboration" software that enables companies to poll their customers, employees, or partners for new ideas. We tried to figure out how to use some of these applications to generate unique content when building a travel portal and failed miserably. social networking. social media.
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