article thumbnail

Learn to Walk Before You Run | Social Media Strategery

Social Media Strategery

They identified a need to bring people people together in a collaborative environment. They researched the latest collaborative software. They issued memos to their users telling them that this collaborative tool that they’ve all been clamoring for is now available. Are they rewarded or punished for collaborating?

Gov 2.0 63
article thumbnail

Justifying Social Media to the Big Wigs

Social Media Strategery

Use an open source microblogging service like Yammer or QikCom. If your organization already uses Instant Messaging, microblogging offers the potential to turn those one-on-one conversations into group collaboration. Think of it like an IM platform where every IM you send is open to everyone else in the network.

Gov 2.0 56