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Learn to Walk Before You Run | Social Media Strategery

Social Media Strategery

That’s why I love a tool like Yammer. Yammer is a microblogging application similar to Twitter, only it’s focused on businesses. Instant Messaging has become so ubiquitous that almost everybody is, at a minimum, familiar with the tool and how it’s used. They need to first learn how to walk.

Gov 2.0 63
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Justifying Social Media to the Big Wigs

Social Media Strategery

Use an open source microblogging service like Yammer or QikCom. If your organization already uses Instant Messaging, microblogging offers the potential to turn those one-on-one conversations into group collaboration. Think of it like an IM platform where every IM you send is open to everyone else in the network.

Gov 2.0 56