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Understanding and exploring core social media features

Sprout Social

Compared to other forms of media, putting out content is simpler, doesn’t involve formalities and is more cost efficient. Collab features Some social apps have recently launched collaboration features, so you can co-create content with other brands or creators. Place Guides: Curate a guide using posts with specific geotags.

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How to Build a Social Media Growth Strategy That Works [2024]

Hootsuite

But they might also be potential collaborators. In this case, you develop a collaboration with relevant content creators to piggyback on their established audience. When your focus is social media growth, it’s important to choose your creator collaborators carefully. They might be competitors.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Cost per click (CPC). Cost per click (CPC) is a metric for how much each click costs in a pay-per-click advertising campaign. Cost-per-click and pay-per-click are sometimes used interchangeably, but they’re actually two sides of the same coin. Pay-per-click is the type of ad model, and cost-per-click is the fee per click.

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