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Knowledge Mobilization and Knowledge Translation

Buzz Marketing for Technology

Consider how the Canadian Institutes of Health Research talk about knowledge translation : "Knowledge Translation, Commercialization and Industry Collaboration are all aimed at engaging stakeholder communities in the funding and translation of research for effective and innovative changes in health policy, practice or products."

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Brand Safety: Managing Risk and Building Trust on Social Media

Hootsuite

A brand safety incident can also damage a brand’s relationships with partners, suppliers, and other collaborators. Endorsing problematic influencers Collaborating with a public figure, influencer, or content creator can expand your brand awareness. In 2020, ad fraud cost businesses $35-40 billion. In 2021, brands spent $181.2

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

In the context of social media, archiving means creating an archive of your organization’s social media posts, messages, and associated metadata. Cost per click (CPC). Cost per click (CPC) is a metric for how much each click costs in a pay-per-click advertising campaign. Learn more : Understanding Facebook Ads Cost.

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