Sherrilynne Starkie

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Managing strategic partnerships has always been an important part of public relations. This means finding opportunities, collaborating on campaigns, sharing content and audience insights. Consultants use content management systems (CMS) such as WordPress or Drupal to publish without web support.

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Must have graphic design skills for social media consultants

Sherrilynne Starkie

Social media consultants need to have branding competencies to be able to devise naming conventions and establish tones of voice, social lexicons and content reflecting the right look and feel. Design expert collaboration. This will enhance collaboration with graphic designers and lead to better, more effective content.