Successfully Engaging Customers with a Cause
Buzz Marketing for Technology
NOVEMBER 10, 2008
Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold. Billy Ray Cyrus – tapped into a whole group of country music fans.
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