Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Online consumers are savvy and being open and communicative is vital to reputation management. By transparent, I mean keep it real and no lip service. Great thoughts, Laura!

CSR 139

CSR Social Media Strategy Consultant 139

Hootsuite

MAY 10, 2021

Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels. Depending on the industry, companies may also run separate accounts for support, marketing, different verticals, divisions, and even recruitment.

Examples 145

Examples Company Social Media Apparel 145

Convince & Convert

JULY 13, 2012

I think ultimately that will be the objective, as marketers get savvier and smarter about social marketing, and taking a cross-channel view. In 2011, Carnival, according to some brand reputation research from Harris Interactive , in 2011 Carnival was ranked the number two cruise line. In 2012, it doesn’t rank. Eric : Sure.

Banking 113

Banking Mobile Team Social Media 113