Cause marketing Industry Loyalty Price 
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FEBRUARY 21, 2017
Some might think that it's all about price. Candidly, if you asked me what the number one reason might be for a customer's loyalty, I'd grapple between price and value. How could a consumer say "trust" over "price" or "value"? A brand can't really earn trust until they have demonstrated fair pricing and good value, right?
Later
AUGUST 21, 2020
Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause. Whether it’s creating sustainable skincare or empowering the LGBTQ+ community — brands with purpose are able to sell their products and support causes they care about. And we’re not alone. That's almost HALF ??
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