Social Pros 24 – Shawn Morton, JPMorgan Chase
Convince & Convert
JULY 13, 2012
Jay : Would you say then that to Eric’s construct earlier, that you are engaging more in defensive social as opposed to offensive social? Our first step there was, I would say it was a safe step, cause marketing. Which generally falls flat in a category like ours. Shawn : I think we do a mix.
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