Social Pros 24 – Shawn Morton, JPMorgan Chase
Convince & Convert
JULY 13, 2012
In 2011, Carnival, according to some brand reputation research from Harris Interactive , in 2011 Carnival was ranked the number two cruise line. Jay : Would you say then that to Eric’s construct earlier, that you are engaging more in defensive social as opposed to offensive social? In 2012, it doesn’t rank.
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