article thumbnail

The Real Roadblock to Social Business Success

Webbiquity SMM

marketing and HR). the head of marketing, the top HR exec, anyone in customer service, the webmaster, the VP of sales, even the CEO) at any of those companies, through information presented on the company’s website. The fundamental barrier to embracing a social business strategy seems to come down to one word: fear.

Yammer 198
article thumbnail

Grading Social Media

Social Media Strategery

But now, with social media such a huge part of public relations , advertising, marketing, sociology, and even biology , it’s becoming even more important that the next generation not only understands how to use social media, but how to use it for more than just organizing fraternity mixers or keeping in touch with your classmates.

Gov 2.0 91