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Customer Advocacy Marketing: What Is it and How Does it Work?

Oktopost

An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. Strengthens Loyalty: By leveraging social media to drive more business, you can create customer loyalty and better understand your customers. 7 Advantages of Customer Advocacy.

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How Domino’s Transformed Into An E-commerce Powerhouse Whose Product Is Pizza

Pixlee

Patrick Doyle’s tenure is a case study on how digital transformation leads to business value. Knowing the industry was moving to mobile, the brand took a mobile-first approach. By building world-class native and iOS mobile clients, with a powerfully responsive experience, the Domino’s business model fundamentally shifted.