Convince & Convert
MARCH 12, 2015
From the tone of the spot, to the cause marketing plight of “saving the bros,” the company is taking a leap and targeting the millennial generation. Comically, the company also helps if identify if you’re a “Bro” by aggregating a series of UGC images “Bro-ish” hashtags.
Buzz Marketing for Technology
NOVEMBER 10, 2008
Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold.
Later
AUGUST 21, 2020
Earlier this year, we announced our cause marketing pledge, #MeUndiesGives. Read our latest case study about this mission-focused brand. Advocating for self-love and body positivity, Youswim relies heavily on user-generated content (UGC) to sell their products and mission. View this post on Instagram.
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