Case Study, Cause marketing, Groups and UGC

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Case Study

Cause marketing

Groups

UGC

Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

NOVEMBER 10, 2008

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold. Billy Ray Cyrus â€“ tapped into a whole group of country music fans.

Engagement

Engagement Cause marketing Web 2.0 Message Boards

9 Brands Driving Meaningful Change on Instagram

Later

AUGUST 21, 2020

Earlier this year, we announced our cause marketing pledge, #MeUndiesGives. We've identified Women & Girls as one of these groups and look forward to highlighting them throughout #WomensMonth. ?? Read our latest case study about this mission-focused brand. But there's still work to be done.

Instagram

Instagram Brands Communities Loyalty

Social Media Informer

Successfully Engaging Customers with a Cause

9 Brands Driving Meaningful Change on Instagram

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