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How Ski Resorts are Winning with Community-Driven Marketing this Year

Pixlee

In 2018, the #JanuBURIED photo contest on social media won a Poppy award for Best Social Media Campaign of 2018. With thousands of geotagged photos submitted every month, Breckenridge recently found an avenue to monetize these photos, putting them to work as advertisements. Big Sky and Big Community Wins.

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How to accelerate Instagram growth (without buying followers)

Sprout Social

One campaign by DiGiorno accomplished an incredible 6 point lift in purchase intent, an improved reach of 20 million and an 8 point rise in ad recall. Location tags: Posts with geotags earn up to 79% more engagement. You’ll find the geotag in the top left of your post. Encourage more UGC (User-Generated Content).

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10 Instagram Features To Make Your Life Easier In 2023

Keyhole.co

Keyhole can help track Instagram hashtags for UGC, influencer campaigns, and competitor analysis. Geotagging Geotagging/location tagging is a great way to add context to your posts and increase engagement rate. You can use relevant hashtags for your post or your brand. Ready to put these Instagram features to the test?

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The Complete Guide to Instagram Stories for Brand Marketers

Ignite Social Media

You can leverage influencers on Instagram Stories by having them seed UGC, drive clicks to eCommerce and by highlighting events. While there’s a multitude of ways to take advantage of influencer Instagram Stories , here are 4 ideal concepts to try on your next campaign. Knowing Your Audience: Who’s Using Instagram Stories.

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Social Media Terminology: Social Media Words You Need to Know

agora pulse

More info about analytics: Social Reporting Metrics That Really Matter. A Quick Start Guide to Social Reports. CTR is the number of unique clicks your ad or campaign received divided by the number of times it was shown (impressions). That includes reporting, monitoring, analytics, publishing, etc. Community management.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Specialized analytics programs like Hootsuite Analytics can provide more in-depth information and reports that include metrics such as team performance and social ROI. Cost per click (CPC) is a metric for how much each click costs in a pay-per-click advertising campaign. Learn more : The Beginner’s Guide to Facebook Analytics.

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