Campaign Company Cymfony Industry 
Bill Hartzer
MAY 26, 2010
This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. Utilizing the truCast product, companies can listen in on what is being said about their brand online.
Diva Marketing Blog
FEBRUARY 23, 2009
However, the industry is still at the early stages of determining how social media research (my term), which is based on the raw talk of our customers, can be used as a credible decision making tool that complements traditional research methodologies. 50% of ad campaigns provide no sales lift. 80% of new products fail.
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