Campaign Cause marketing Loyalty Reputation 
Hootsuite
MAY 10, 2021
But social media allows them to increase awareness for specific messages, campaigns, product launches, and other initiatives. Several studies show that participation in communities can increase brand loyalty. From marketing to recruiting, people increasingly want to see the faces behind the brand. Humanize your brand.
Convince & Convert
JULY 6, 2010
Online consumers are savvy and being open and communicative is vital to reputation management. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc. By transparent, I mean keep it real and no lip service.
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