5 Advanced Lessons from Content Marketing World 2013
Writtent Blog
SEPTEMBER 20, 2013
In industry influencer Doug Kessler’s talk at the show, he stated that the biggest challenge in the marketing industry was “an over-reliance on competent, professional, well-made, on-strategy content.” It’s getting their hands on content which can differentiate, connect with consumers, and help their company meet strategic goals.
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