The work isn’t done: Make brand activism more than a moment
Sprout Social
NOVEMBER 18, 2020
Those that do, like Peloton, can drive incredible brand loyalty and advocacy. Beyonce x Peloton collaboration introduces a social competent by committing Peloton equipment to 10 HBCU's. They want to believe in the people behind their favorite products and feel good about the choices they make when shopping. ESSENCE [link].
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