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Zicam: Loss of Taste and Smell - The Reputation Management Fiasco.

Techipedia: Tamar Weinberg

When stocking up on medication for the winter months, the high recommendations of Zicam had me buying the oral mist. In fact, it seems that the company does not want to acknowledge that its chemical compound may actually really have a negative impact on a small fraction of individuals. That’s the bottom line.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Revolutionizing Communication. You expand it.”

Twitter 198
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Swine Flu 2.0 : A Case For How Managing Social Media is a Matter.

Social Media Strategery

Thus, a buy-in from the most conspiracy-driven 1% of the population may be enough to stall traffic in the entire city. a few internet ‘moments’ of confusing chatter during an emergency, or lies from the government designed to keep order which lead to (perhaps in a situation involving a dirty bomb, chemical attack, etc.)

Gov 2.0 94