Convince & Convert

APRIL 1, 2010

In the age of the real-time Web, when every customer is a potential reporter, and there’s no place for brands to hide, you cannot rely on sloganeering. I got hooked on the Star Tribune Twolves message board in 2002 and haven’t looked back. link] Jan_B @jaybaer is on a roll this week! Spot on everything.

Social Media 119

Social Media Content Analysis Sports 119

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Via @jaybaer: Do brand influencers hang out on Facebook, or Twitter?

Social Media 146

Social Media Strategy Influencer Social CRM 146

Convince & Convert

SEPTEMBER 21, 2010

My presenation “ 7 Ways to Build Stunning Business and Personal Brands in Social Media &# was originally given in person to 35 people. SocialMention For more comprehensive social media searching, I use SocialMention , which indexes blogs, tweets, message board posts, and a lot more.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167