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Lurker

Wikipedia

The Social Media Analytics Compass: What and How to Measure

Razor Social

NOVEMBER 29, 0002

In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. Brand, Keywords and Hashtag monitoring – Get email alerts based on criteria you set. View how your brand is doing against competitors on Facebook. This is usually the majority of your audience.

Analytics

Analytics Social Media How To Analysis

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

JULY 7, 2008

To me, this is why this isn’t a fad - but genuine change in the customer interaction model (user to user, user to brand and brand to user). I spent a long time in a very large brand. Response is really hard work - but that is where the reward is in driving brand affinity. Go join that! advertising. blogcouncil.

Communities

Communities Groups Groups Social Media

The Social Media Analytics Compass: What and How to Measure

Nuggets from Social Media workshops as of late. : Community Group Therapy

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