The Realtime Report

DECEMBER 13, 2012

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. After local newspapers picked up the offer and promoted it, people started retweeting the hashtag. Was this a good move for the brand? A Lidl bit naive.

Hashtag 147

Hashtag Campaign Case Study Banking 147

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Brands could reward customers with coupons, miles or points for their ‘waiting on hold’ time investment. Want to save your organization precious “human CSR capital?”

CSR 128

CSR Airlines Loyalty Hashtag 128

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Brands could reward customers with coupons, miles or points for their ‘waiting on hold’ time investment. Want to save your organization precious “human CSR capital?”

CSR 127

CSR Airlines Loyalty Hashtag 127

Pixlee

OCTOBER 24, 2018

One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. The onslaught of online advertising in recent years, plus data breaches and scandals, have only pushed consumers further from the brands who are trying to reach them. Define your brand mission statement.

Authentication 42

Authentication Brands CSR Hotels 42

The Realtime Report

APRIL 8, 2021

Shopping pin ads that include a small overview of product details such as the brand name and/or price. If it’s Christmas or New Years, do some inspirational posts for the occasion, and when selling a product or service, promote seasonal discounts during these occasions through paid ads. Same goes for the hashtag case on Instagram.

Tips 135

Tips Marketing CSR Discount 135

agora pulse

SEPTEMBER 21, 2017

MondayMotivation is a great hashtag to use today. WednesdayWisdom is a popular hashtag among thought leaders and business experts, so add your voice to the mix. Thursdays are a great time to show off the human side of your brand with trending hashtags #ThrowbackThursday and #ThankfulThursday. Monday motivation is needed.

CSR 144

CSR Facebook Hashtag Crowdsourcing 144