When is Brand Evangelism a Crime? Exploring the Royal Caribbean.
Techipedia: Tamar Weinberg
MARCH 12, 2009
In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. Now that my interest has been piqued on the issue, I will look for your book.
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