article thumbnail

Where Most Got Social Business All Wrong, Including Me

Convince & Convert

My first book, Smart Business, Social Business was my eyewitness account of living through this organizational change while working for large brands in Silicon Valley. In the book, I plead the case that all business, large and small, must evolve into a social business just for the sake of being a social business.

Jive 136
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Star Power As the number of social media “celebrities&# increases via book publishing, widespread acknowledgement of skills, or personal delusion, the difference between the good people and the assholes becomes codified. book your hotel no later than October). book your hotel no later than October). The kismet.