15 Reasons Your PR Pitches Suck
Waxing UnLyrical
JANUARY 27, 2011
Assume your press release is as fascinating as the State of the Union speech. I hate to break it to you, but your press release is not. So when you send an email to a journalist, with a terse introductory note telling them to “please read the press release below,&# do you really think they will be enchanted?
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