Waxing UnLyrical

NOVEMBER 4, 2010

This should contain all the content, links, and/or images you want. Select all the content, and hit “copy.&# Look for the current content of your 404 page. Paste your new content in exactly that place. Your shiny new content should be winking right back at you. Write a new post. Reminder: do not publish this!

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Class Tumblr Template Templates 241

Waxing UnLyrical

OCTOBER 14, 2010

An article published on Edutopia titled Lead, Don’t Lecture , outlines teachers’ insights that are in line with these sentiments. Teach your readers to take ownership of content. This cultivates a thinking community where information is evaluated, and then adapted and built upon. Read All About It!

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Class Flickr WordPress Template 178

Waxing UnLyrical

NOVEMBER 18, 2010

Tracking sentiment around a brand and its competitors might be important for a product manager. But if you are a corporate communications manager, you should really think about whether or not you might be better served by tracking the presence (or absence) of specific campaign messages instead of plain old sentiment.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. That’s not a “wave the magic wand&# scenario. Your company needs to be part of that conversation.

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Social Media Strategy Consultant Web 2.0 151

Waxing UnLyrical

NOVEMBER 24, 2010

And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. They listen a LOT. Then they plan. And talk they do. “That’s the key part; it’s not all about reach. .&# – and 14.9%

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Creative Commons Case Study Travel Flickr 197