Remove Blogosphere Remove Cost Remove Demo Remove Focus Group
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Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

They search for release dates, trailers, artwork, and demo versions of the game. One of our primary measures of success is media cost, and when it started, we paid the equivalent of $250 per order. We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that.

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