A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns
Techipedia: Tamar Weinberg
MARCH 12, 2015
Epiphany #3 : Don’t go for the “Kim Kardashians” of the blogosphere. Not some no-name startup, like The Shelf. I started to embark on a multi-day project of sifting through blogrolls and aggregation sites like Bloglovin. I was sending them all the same basic template. Would a celebrity go with you to the prom?
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