Viral Marketing: Weezer Gets it Right
Techipedia: Tamar Weinberg
MAY 28, 2008
That’s a lot more original than taking the best videos and remixing it as your own, wouldn’t you say? I don’t think it’s a brilliant marketing move and I don’t think assumptions about its marketing performance from a social media perspective are necessarily acurate. Anyone have a link to it anywhere else?
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